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Coco Gauff has been away from social media for about a month but felt the need to return to send a message on TikTok earlier this week.
The pop star’s message came in an eight-minute long video after she said she had seen negative comments about her appearance, including her natural hair, in a new Miu Miu ad.
Gauff explained behind the scenes of the photo shoot and photo selection process, as well as how she didn’t want her hair pulled back for photos because “it’s not good for my hair.”
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Coco Gauff returns a shot during the Cincinnati Open quarterfinal match between Coco Gauff and Jasmine Paolini at the Lindner Family Tennis Center in Mason, Ohio, Friday, August 15, 2025. (IMAGN Syndication: The Enquirer)
“There are thousands of people talking about the way I look, and not in a positive way…” Gauff began.
“I’m not going to apologize for the way my hair looked, because there were other girls who had hair almost like mine, and I just wanted them to feel represented that your hair is beautiful the way it is. My hair was perfect for a high-end brand like Miu Miu to promote one of their new launches. So if my 4C hair is good enough that I can’t do it for you, I don’t have to do it for you. I apologize for that.”
Gauff also explained that she wore minimal makeup in the photos, rather than a “full face,” to connect with fans with that “minimal” Miu Miu “beauty.”
Coco Gauff of the United States reacts after winning by a point against Olivia Gadecki of Australia during their first round match of the French Tennis Open, at the Roland-Garros stadium, in Paris, Tuesday, May 27, 2025. (Thibault Camus/AP)
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“To all the little Black girls out there with kinky hair like me, do what you want to do with your hair….Do what you want to do, because at the end of the day, people who hate the way you look and hate the way you look have something deeply insecure about them. The only reason people comment on people’s looks, especially people who present themselves with a deep sense of self, and they feel wrong in their own sense. The need to put someone down to make them feel better.”
In the same way, Gauff also pointed out that those who want to wear weaves, wigs, makeup and “the whole shebang” should if they want to.
“Do what you want to do. Small is good. Camp is good. Both displays, anything in between, is good.”
Gauff admitted he felt “bad” after seeing the criticism.
Coco Gauff (USA) after missing Naomi Osaka (JPN) (not pictured) on day nine of the 2025 US Open tennis tournament at the USTA Billie Jean King National Tennis Center on September 1, 2025. (Photos by Robert Deutsch/Imagn)
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“I knocked the diva down, I’m not going to lie,” he said. “I’m someone who has struggled with my appearance all my life as a young Black girl in this world. . . . But the diva stood up, and I feel better than ever,” she said.
“And I want anyone watching this who feels insecure about themselves, they’re fine, honestly.”
The 2023 US Open champion will defend his French Open title from May 19.
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