Alix Earle received unexpected support from the fast food restaurant Carl’s Jr. in the middle of his quarrel with Alex Cooper.
“While there seems to be a lot of beef circulating online lately, we promise ours is the sweetest. Alix’s authentic style was perfect for our campaign,” a company spokesperson told TMZ on Wednesday, April 15. “She’s the best in the business at post-game recovery, so it was a natural fit.”
Carl’s Jr. has collaborated with Earle, 25, on several Super Bowl commercials over the past few years, including a Super Bowl LX ad promoting the “Hangover Burger” in February.
“The campaign, which focused on offering our Hangover Burger as a post-game recovery solution, delivered record-breaking results,” added a Carl’s Jr. representative.
Us Weekly has reached out to the company for further comment.
During Earle’s 2025 Super Bowl trade with Carl’s Jr., there was speculation that Cooper, 31, initially wanted the gig.
Well, Barstool boss Dave Portnoy insisted that Cooper told him, “If I had a gun to my head and $10 million in my wallet, I wouldn’t have done that Carl’s Jr. ad.”
The drama between the two promoters intensified in recent weeks when Earle liked shady videos about Cooper. The “Call Her Daddy” host broke her silence on Monday, April 13, and challenged Earle to speak directly about their feud.
Alix Earle; Alex Cooper
Getty Images (2): Neilson Barnard; Rob Kim/Tribeca Festival)“Just say what you want about me, there is no NDA, and no one is stopping you,” he asked.
Cooper continued, “I’m really tired of waking up and seeing you use this fake drama to distract other a***s that connect you online. I’m not interested. I know what happened and so do you. So speak up. Unless the fake narrative you’re creating happens to be more interesting than the truth. I have nothing to hide when it comes to you and me.”
“Unless you guys want to say something, I’m out. It’s over. Have a good Monday everyone,” he concluded.
Alix Earle in March 2026.
John Nacion/Getty Images for Empire State Realty TrustEarle responded directly to Cooper’s TikTok video, writing in the comments section, “Okay!!”
The two were in business together when Cooper’s Unwell Network began airing the podcast “Hot Mess with Alix Earle” in September 2023. The relationship ended abruptly in February 2025 when Earle stopped producing new episodes.
There have been theories as to why Cooper’s business relationship with Earle soured last year. The source said Us On Wednesday that Unwell dropped “Hot Mess” because Cooper’s fans didn’t translate into the listenership there and “didn’t have the listening to allow the podcast to continue.”
Alex Cooper and Alix Earle’s drama doesn’t just talk to us – it also has celebrities weighing in and choosing sides. The promoters first joined forces when Earle launched his “Hot Mess” podcast in September 2023 under Cooper’s Unwell Network. The podcast was eventually taken down in February 2025 amid rumors of a rift between Cooper […]
Us reached out to Earle’s spokesperson for comment.
The drama fueled a war of words between Cooper and the Barstool podcaster Brianna LaPaglia Wednesday, with Cooper leaking direct messages dating back two years from LaPaglia. Portnoy intervened again, this time to defend LaPaglia.
